MoneyView: Complete Startup Details

MoneyView is a Bengaluru-based fintech company that operates as a digital lending and financial services platform, providing personalized credit products and comprehensive financial management solutions to underserved Indian consumers.

Founded: MoneyView was established in 2014 by Puneet Agarwal and Sanjay Aggarwal, both accomplished technology professionals. Puneet is an IIT alumnus who previously worked at McKinsey, Capital One, and Google (where he was instrumental in launching Google Pay in the US), while Sanjay brings over two decades of technology experience from companies like Infosys and Yahoo.

Organizational Attribute	Detail	Source
Legal Name	Moneyview Limited (formerly WhizDM Innovations Pvt Ltd)
Incorporation Date	August 11, 2014
Headquarters	Bangalore, Karnataka, India
Registered Office	17/1, 1st & 2nd Floor, Bellandur, Bangalore South, 560103
NIC Code	72200 (Computer and related activities)
Corporate Status	Active Public Unlisted
Leadership	Puneet Agarwal, Sanjay Aggarwal, Sushma Abburi

Initial Focus: The company initially launched as a personal finance management app to help users track expenses, budget, and gain financial discipline. However, recognizing a larger opportunity in credit accessibility, MoneyView pivoted in 2016 to become a digital lending platform, focusing on providing credit to underserved segments of India’s population.

Current Status: MoneyView is now India’s sixth unicorn, achieving this milestone in September 2024 with a valuation of $1.2 billion (INR 10,100 crore).

Business Model

MoneyView operates on a revenue-sharing partnership model with financial institutions, where:

MoneyView bears the customer acquisition and servicing costs
Lending partners provide the actual capital for loans
The company shares revenue with its lending partners based on loan disbursals and performance metrics

This model allows MoneyView to scale rapidly without carrying significant balance sheet risk. The company has partnered with over 15 financial institutions including DMI Finance, Aditya Birla Capital, IDFC First Bank, Clix Capital, Piramal Finance, and Whizdm Finance.

Product and Service Portfolio

MoneyView offers a comprehensive suite of financial products:

Core Lending Products:

Personal Loans: Ranging from Rs 5,000 to Rs 10 lakh with interest rates between 16-39% annually and tenure of 3 months to 5 years
Home Loans: Loan amounts up to Rs 15 crore with interest starting from 7.75% per annum
Business Loans: Up to Rs 5 lakh with interest starting from 1.33% monthly and tenure up to 60 months
Loans Against Property (LAP): Available without ITR requirements with amounts up to Rs 75 lakh

Credit and Payment Services:

Moneyview Product Portfolio (2025)

Product Category	Features and Terms	Relevant Partners/Notes
Instant Personal Loans	INR 5,000 to INR 10 Lakh; 3-60 months tenure	Interest from 14% p.a. ⁷
Digital Gold	24K Gold; easy app-based transactions	Partnered with CaratLane ⁹
Credit Tracker	Free CIBIL/Experian score monitoring	PFM-led engagement ¹
BNPL / Cards	Personalized credit limits for shopping	Integrated with partner lenders ⁵

Credit Card Applications: Facilitates applications with top banks including HDFC Bank, SBI Card, Axis Bank, and IDFC First Bank
Buy Now Pay Later (BNPL): Flexible payment solutions for purchases
UPI Payments: Digital payment and money transfer services

Money view Investment and Savings Products:

Digital Gold: Investing in 24K pure gold secured by Caratlane
Fixed Deposits (FD Select): Curated fixed deposit portfolios from top banks and NBFCs
Credit Tracker: Free CIBIL score checking and credit report analysis

Insurance and Related Services:

Motor Insurance: Vehicle insurance solutions at competitive rates
Money Manager: Personal finance management tools for expense tracking and budgeting

New Offerings Post-Jify Acquisition:

Salary Advance/On-Demand Salary: Zero-cost, real-time access to earned salaries through the Jify integration
Employee Benefits Card: Cashback and rewards for spending with salary advance features
Micro-Savings: Employee-focused investment options

Target Market and User Base

MoneyView targets India’s large middle class and underserved populations, deliberately positioning itself beyond just the top 10% of earners. The company has achieved:

100+ million registered users on the platform
65 million+ monthly active users (as of 2025)
50+ million app downloads across both Android and iOS
75% of users from Tier II and Tier III cities, demonstrating strong penetration in non-metro areas
Support for 10 regional languages including Hindi, Gujarati, Bengali, Tamil, Telugu, and Kannada

This geographic and linguistic diversity reflects MoneyView’s focus on financial inclusion across India’s diverse population.

Proprietary Technology and Credit Assessment

MoneyView’s core competitive advantage lies in its technology-driven credit assessment model:

100 to 1,000 data points collected from user information and documents during the application process
AI and Machine Learning algorithms analyze credit and behavioral data to understand individual risk profiles
Custom product creation based on risk assessment and affordability evaluation, allowing customers with lower incomes to access smaller ticket loans rather than being denied entirely
Rapid eligibility assessment in as little as 2 minutes, enabling fast approval decisions
Quick disbursals typically within 10 minutes of loan approval when applied through partner channels like Paisabazaar

This proprietary underwriting capability enables MoneyView to serve customers who lack traditional credit histories or have lower credit scores.

Financial Performance

Revenue Growth:

FY24: Revenue surged 75% year-on-year to Rs 1,012 crore (from Rs 577 crore in FY23)
FY25: Total Assets Under Management (AUM) reached Rs 16,700 crore, growing at a CAGR of 127.8% from FY22-FY25

Profitability:

FY24: Net profit rose 5.2% to Rs 171.15 crore (from Rs 162.57 crore in FY23)
FY25: Consolidated net profit grew 40% year-on-year to Rs 240 crore
The company achieved profitability starting from 2022 and has remained profitable consistently
Return on Average AUM of 1.8% in FY25, demonstrating efficient asset utilization

Loan Disbursals and Assets:

Annualized disbursal run rate: $1.2 billion (as of December 2022)
Assets Under Management (AUM): Over $800 million (December 2022)
Loan book: Rs 1,960.81 crore by March 2024
Total disbursals: Over Rs 12,000 crore by April 2024

Expense Profile:

Employee benefit expenses in FY24: Rs 157 crore, up from Rs 124 crore in FY23
Total expenses in FY24: Rs 1,190.94 crore, a 131% increase from Rs 515.34 crore in FY23

The significant increase in expenses reflects MoneyView’s investment in talent acquisition and scaling operations before its IPO.

Funding and Valuation

Funding History: MoneyView has raised over $230 million across nine funding rounds.

Valuation Evolution:

March 2022: $625 million (Series D led by Tiger Global)
December 2022: $900 million (Series E led by Apis Partners, $75 million raise)
September 2024: $1.2 billion (unicorn status achieved)
August 2024: Close to $1.9 billion (post-$50 million funding round from Tiger Global and Accel)
Expected IPO Valuation: $1.8-2.2 billion

Key Investors: Tiger Global, Accel India, Nexus Venture Partners, Ribbit Capital, Winter Capital, Evolvence India, Apis Partners, and Qed Innovation Labs.

Strategic Acquisitions

Jify Acquisition (September 2024): MoneyView acquired Mumbai-based employee benefits startup Jify.co in a strategic move to expand into salary advance and employee financial wellness services. This acquisition was completed through a share swap mechanism, where Jify’s existing investors (Accel and Nexus) were allotted shares in MoneyView. Jify services over 250 large corporations with millions of employees. Post-acquisition, Jify’s founders joined MoneyView’s leadership team.

Market Position and Competition

MoneyView operates in a highly competitive digital lending landscape but maintains strong market differentiation through:

Focus on financial inclusion: Serving underserved segments beyond top-income earners
Technology-driven approach: Proprietary AI/ML credit assessment models
Comprehensive product ecosystem: Multi-product offering within a single app
Profitability: Unlike many fintech competitors, MoneyView has achieved sustained profitability

Main Competitors include other digital lending platforms like KreditBee, LendingKart, PaisaBazaar, and traditional lenders like Tata Capital and Hero Fincorp. However, MoneyView’s profitability and scale set it apart from many peer startups still burning cash.

Leadership and Team

Founders:

Puneet Agarwal (Co-founder and CEO): Google Pay architect, brought deep product expertise and payment systems knowledge
Sanjay Aggarwal (Co-founder): Technology infrastructure expert who built Moneyview’s engineering and cloud systems

Senior Management:

Sushma Abburi: Head of Product & Business Operations, former Co-founder and VP of Products at Minglebox

The founders’ backgrounds in technology and finance (Puneet’s work at Capital One and Google, Sanjay’s infrastructure expertise) have been instrumental in building MoneyView’s technology-first approach.

IPO Plans and Public Market Entry

Recent Developments:

May 2025: MoneyView converted into a public limited company, renaming its parent entity from “Whizdm Innovations Private Limited” to “Moneyview Innovations Limited”
August 2025: Raised $50 million from Tiger Global and Accel Partners to strengthen capital adequacy and expand secured lending
October 2025: Ind-Ra upgraded MoneyView to ‘IND A-/Stable’ rating from ‘IND BBB+’, citing sustained profitability and prudent credit risk control

IPO Timeline and Details:

Expected Filing: Late 2025 or early 2026
Expected Listing: Early 2026 (around Q1 FY26-27)
Expected Issue Size: Rs 2,000-2,500 crore (~$400 million USD)
Valuation Target: Rs 20,000 crore (~$2.4 billion)
Issue Composition: Fresh issue of shares (~Rs 3,100 crore) plus Offer for Sale (OFS) component (~Rs 720 crore)
Investment Bankers: Axis Capital, Kotak Mahindra, and others appointed as banking partners

IPO Objectives:

Expand loan book and secured lending base
Strengthen AI-based risk architecture
Enter new regional markets and scale operations
Build capital adequacy for growth

Milestone Achievement: If successful, MoneyView is positioned to become India’s first consistently profitable fintech IPO, setting benchmarks for governance, credit performance, and sustainable growth.

Financial Inclination and Impact

Credit Access Expansion: MoneyView’s underlying mission revolves around democratizing credit access for India’s underserved populations. The company leverages technology to provide:

Credit to economically diverse users: From unemployed homemakers to self-employed individuals with limited credit histories
Flexible loan amounts: From Rs 5,000 (micro-loans) to Rs 15 crore (home loans), enabling borrowers of all profiles
Transparent pricing: Clear interest rates and terms without hidden charges
Fast processing: Reducing the time and documentation burden compared to traditional banks

Strategic Positioning

MoneyView’s evolution reflects India’s fintech maturation:

From consumer tools to lending platforms: Shifted from expense tracking to core credit solutions
From premium to inclusive: Serves middle and lower-middle classes, not just elite users
From point solutions to super-apps: Offers integrated financial services ecosystem
From fintech startup to institutional lender: Evolved into a credible, profitable institution ready for public markets

The company’s consistent profitability, strong unit economics, and focus on financial inclusion position it as a benchmark for sustainable fintech business models in India. With an IPO expected in early 2026, MoneyView is poised to become a public company that demonstrates how fintech can deliver both financial inclusion and shareholder value

Resent other finincial services company post phonepe